Marketing

Closing Shop 101 (Week 4): Keep the Business, Hire a Manager

June 15, 2010
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Yikes! Is it week 4 already? Crazy…
So far in our Closing Shop 101 series, we’ve talked about selling your private practice (which I thought about for Neurosong, but ultimately decided not to do) and liquidating (technically an option, but not a common one for therapy practices).
Today’s topic covers another one I thought seriously about: hiring [...]

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Private Practice 101 (Week 6): 6 Reasons Why Marketing a Business is Like Finding a Spouse

April 15, 2010

We’re nearing the end of our Private Practice 101 series! By now you’ve started to lay down the foundation of your business, from it’s structure to paperwork to getting paid.
But it doesn’t matter how strong your business structure and services are…if no one knows about them.
Today we start talking about marketing. I’m going to cover [...]

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Handouts from the 2010 #mwamta Conference

April 12, 2010

For those who attended my presentations at the Midwestern Regional Music Therapy Conference in Fort Collins this past weekend, here are the handouts!
“Functional Neuroscience for the Clinical Music Therapist”
Click here to download a handout (pdf) from this presentation
“Music Therapy in a Web 2.0 World: How You Can Harness the Power of the Internet”
Click here to [...]

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Private Practice 101 (Week 2): Who’s On Your Team?

March 16, 2010

In week 2 of the Private Practice 101 series, we’ll talk about other professionals you have on your business team that can help you develop a smooth-running, legitimate, successful private practice.
But before we dive in, I want to send a quick THANK YOU to everyone who wrote awesome comments in last week’s post. You have [...]

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What’s in a Business Name?

February 4, 2010

I am not a very creative namer. I name songs things like “The Right-Left Song” or “The Oom-Pah-Pah Song.” Even the titles of songs I’ve posted on this website are boring: “Watch and Learn: The Mirror Neuron Song,” “The Neurodevelopment Song,” and “The Namaqua Song.”
Music may come easily to me. Making up names does not.
Which [...]

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How To Make Music Therapy Sticky

February 2, 2010

I’m going to try something new. When people ask me “What is music therapy?”, I’ll say:
We use music to make your life better.
I’ve been reading a book called Made to Stick: Why Some Ideas Survive and Others Die (by Chip and Dan Heath). “Sticky ideas” are ones that last and that people remember. Fables and [...]

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Need a Graphic Designer? Check This Out

October 19, 2009

A couple weeks ago, I wrote about a project I’m working on–an ebook on productivity and how you can do more in less time. One part of the project I was worried about was the cover. I am not a graphic designer, nor do I have lots of money to spend on a professional.
That’s when [...]

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