Marketing

3 Ways to Make Your Presentations Sparkle

August 17, 2011
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I am thrilled to introduce you to Natalie Mullis, a South Carolina-based music therapist who’s the brains behind Key Changes Music Therapy. Natalie (or @KeyChangesMT on Twitter) has spent the last several years building her private practice and, along the way, sharing her knowledge and adventures with her readers. Enjoy!
As a music therapist, I can [...]

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Using Social Media to Build Your Music Therapy Services

July 20, 2011
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I am very excited to share with you the wisdom of Tamara Suttle, mastermind behind the blog Private Practice from the Inside Out. Tamara is a licensed professional counselor out in Denver, CO who’s been practicing since 1991 and blogging since 2009. Needless to say…she’s got a lot of good information to share!
What I know [...]

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Guest Post: 3 Cs to “Selling” Music Therapy

June 22, 2011
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I am incredibly exciting to bring you this guest post! I presented with the author, music therapist Sarah Thompson, at our most recent regional music therapy conference on offline and online marketing strategies. As soon as she explained the 3 Cs outlined below, I knew you’d want to know about it. So I asked Sarah [...]

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My #1 Business Mistake (Don’t Do What I Did!)

June 16, 2011
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Part of learning to become a good therapist is learning how to self-evaluate. What worked during a session? What didn’t work? Why didn’t it work? What would you do differently next time?
These same skills are important for business owners. We need to evaluate our programs, services, and marketing plans. Did that brochure work and attract [...]

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It’s #MWAMTA11 Time! Gearing up for Regional Conference

April 6, 2011
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We are the last ones. Two weeks ago it was Southwest and Great Lakes. Last week, it was Southeastern, Western, Mid-Atlantic, and New England. This week…it’s our turn!
In two days, the Midwestern Region of the American Music Therapy Association will kick-off it’s annual regional conference in Overland Park, Kansas. Professional and student music therapists will [...]

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Do You Make This Common (and Easy-To-Fix) Mistake?

October 27, 2010
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I readily admit that I was never very good about it. It’s one of those things that I “knew” I should do…but never got around to. I know it’s good for marketing and I know it’s good for professional growth…I just never made it a big priority like I should of.
What is “it”? Recording myself [...]

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“Unnatural Networking” for the Working Professional

September 21, 2010
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We talk about this topic over and over again. You hear about it at conferences. You read about it in newsletters. You’re encouraged to do it for advocacy and education. I’ve even written about it on this blog and talked about it on my podcast.
What is it? Networking.
Whether to build a practice, to advocate for [...]

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Essential Tools and Tips for a Successful Marketing Strategy

September 15, 2010
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It takes 7 contacts before you reach someone.
No matter what action you want that “someone” to take (Buy this! Donate here! Read now!), it takes an average of 7 exposures for that person to take the action. Exposures can include many things: a phone call, an email newsletter, a Twitter update, a brochure.
The idea of [...]

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