Marketing

2018 Summer Reading Book Reviews: Music Therapy Texts

June 29, 2018

I’m continuing an idea started last summer to churn through multiple work-related books in the “off” summer break. (“Off” in written air quotes as many academics understand the work, particularly the scholarly and creative work, never stops…it just changes tempo.) I begin my 2018 summer reading list with two music therapy-related texts, both of which […]

2 comments Read more…

3 Ways to Make Your Presentations Sparkle

August 17, 2011

I am thrilled to introduce you to Natalie Mullis, a South Carolina-based music therapist who’s the brains behind Key Changes Music Therapy. Natalie (or @KeyChangesMT on Twitter) has spent the last several years building her private practice and, along the way, sharing her knowledge and adventures with her readers. Enjoy! As a music therapist, I […]

1 comment Read more…

Using Social Media to Build Your Music Therapy Services

July 20, 2011

I am very excited to share with you the wisdom of Tamara Suttle, mastermind behind the blog Private Practice from the Inside Out. Tamara is a licensed professional counselor out in Denver, CO who’s been practicing since 1991 and blogging since 2009. Needless to say…she’s got a lot of good information to share! What I […]

7 comments Read more…

Guest Post: 3 Cs to “Selling” Music Therapy

June 22, 2011

I am incredibly exciting to bring you this guest post! I presented with the author, music therapist Sarah Thompson, at our most recent regional music therapy conference on offline and online marketing strategies. As soon as she explained the 3 Cs outlined below, I knew you’d want to know about it. So I asked Sarah […]

0 comments Read more…

My #1 Business Mistake (Don’t Do What I Did!)

June 16, 2011

Part of learning to become a good therapist is learning how to self-evaluate. What worked during a session? What didn’t work? Why didn’t it work? What would you do differently next time? These same skills are important for business owners. We need to evaluate our programs, services, and marketing plans. Did that brochure work and […]

9 comments Read more…

It’s #MWAMTA11 Time! Gearing up for Regional Conference

April 6, 2011

We are the last ones. Two weeks ago it was Southwest and Great Lakes. Last week, it was Southeastern, Western, Mid-Atlantic, and New England. This week…it’s our turn! In two days, the Midwestern Region of the American Music Therapy Association will kick-off it’s annual regional conference in Overland Park, Kansas. Professional and student music therapists […]

3 comments Read more…

Do You Make This Common (and Easy-To-Fix) Mistake?

October 27, 2010

I readily admit that I was never very good about it. It’s one of those things that I “knew” I should do…but never got around to. I know it’s good for marketing and I know it’s good for professional growth…I just never made it a big priority like I should of. What is “it”? Recording […]

2 comments Read more…

“Unnatural Networking” for the Working Professional

September 21, 2010

We talk about this topic over and over again. You hear about it at conferences. You read about it in newsletters. You’re encouraged to do it for advocacy and education. I’ve even written about it on this blog and talked about it on my podcast. What is it? Networking. Whether to build a practice, to […]

5 comments Read more…