If you’re in private practice, are you sending email newsletters yet?
I signed up for my first email newsletter account with Aweber last September. Aweber is what’s called “email marketing software” and there are lots out there: Constant Contact, Mail Chimp, et al.
Email marketing software allows you to easily collect email addresses from your website, create email newsletter, and keep track of how many people open your emails and click on your links. Anytime you get an email newsletter in your inbox, it was likely sent using one of these email marketing software programs.
The initial purpose of email marketing is just as it sounds–using your email inbox to sell you a product or a service.
But many people (and businesses) are also trying to provide their readers with valuable information and tips. So the emails you receive (or send) aren’t strictly used for “marketing,” but also to share information with and help your readers.
I think there are benefits to email marketing for therapists in private practice. Benefits that are untapped and that most people DON’T do. Benefits that can save you time and money. For example:
- Sharing important announcements regarding your private practice (e.g. about changes in payment or vacation reminders)
- Letting your clients know about upcoming events and workshops they may be interested in
- Sending them links to interesting articles and information related to your practice (e.g. if you’re a music therapist, a news story about music therapy)
All while increasing the perceived value of your services by sharing this information in a professional, upgraded fashion.
I went with Aweber because, quite frankly, that’s what the guys over at Internet Business Mastery (one of my favorite podcasts) recommended. And it turns out that lots and lots of online blog owners use Aweber as their email marketing manager.
I love Aweber (as does fellow music therapist and blogger Rachel Rambach at Listen and Learn Music) because it’s flexible, powerful, and easy-to-use. Aweber manages all your contacts, makes creating “web forms” easy (used to collect emails like you see here), and has templates so you create professional newsletters in a snap.
If you’re interested in checking out email newsletter, I highly recommend you click here to learn more.