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Essential Tools and Tips for a Successful Marketing Strategy

September 15, 2010
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It takes 7 contacts before you reach someone.
No matter what action you want that “someone” to take (Buy this! Donate here! Read now!), it takes an average of 7 exposures for that person to take the action. Exposures can include many things: a phone call, an email newsletter, a Twitter update, a brochure.
The idea of [...]

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Closing Shop 101 (Week 4): Keep the Business, Hire a Manager

June 15, 2010
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Yikes! Is it week 4 already? Crazy…
So far in our Closing Shop 101 series, we’ve talked about selling your private practice (which I thought about for Neurosong, but ultimately decided not to do) and liquidating (technically an option, but not a common one for therapy practices).
Today’s topic covers another one I thought seriously about: hiring [...]

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Private Practice 101 (Week 6): 6 Reasons Why Marketing a Business is Like Finding a Spouse

April 15, 2010

We’re nearing the end of our Private Practice 101 series! By now you’ve started to lay down the foundation of your business, from it’s structure to paperwork to getting paid.
But it doesn’t matter how strong your business structure and services are…if no one knows about them.
Today we start talking about marketing. I’m going to cover [...]

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Handouts from the 2010 #mwamta Conference

April 12, 2010

For those who attended my presentations at the Midwestern Regional Music Therapy Conference in Fort Collins this past weekend, here are the handouts!
“Functional Neuroscience for the Clinical Music Therapist”
Click here to download a handout (pdf) from this presentation
“Music Therapy in a Web 2.0 World: How You Can Harness the Power of the Internet”
Click here to [...]

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Sponsorship Contest 2010: Meet The Winners!

April 5, 2010

Last month, to help celebrate my blog’s first anniversary, I decided to hold a little sponsorship experiment. The winners of the experiment would get free ad space here on the blog for the entire month of April.
And guess what? It worked!
I’m pleased to announce this year’s winners, in no particular order:

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Private Practice 101 (Week 2): Who’s On Your Team?

March 16, 2010

In week 2 of the Private Practice 101 series, we’ll talk about other professionals you have on your business team that can help you develop a smooth-running, legitimate, successful private practice.
But before we dive in, I want to send a quick THANK YOU to everyone who wrote awesome comments in last week’s post. You have [...]

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Music Therapy Maven Sponsorship Contest

March 11, 2010

Thought I’d put myself out there and try something new and different.
There are lots of great blogs I enjoy reading. Music therapy blogs. Science blogs. Business blogs.
I recently read a post that described a blog sponsorship experiment hosted by the guy behind World’s Strongest Librarian. And I thought: Why not?
As you know, the Music Therapy [...]

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How To Make Music Therapy Sticky

February 2, 2010

I’m going to try something new. When people ask me “What is music therapy?”, I’ll say:
We use music to make your life better.
I’ve been reading a book called Made to Stick: Why Some Ideas Survive and Others Die (by Chip and Dan Heath). “Sticky ideas” are ones that last and that people remember. Fables and [...]

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