September 15, 2010
It takes 7 contacts before you reach someone. No matter what action you want that “someone” to take (Buy this! Donate here! Read now!), it takes an average of 7 exposures for that person to take the action. Exposures can include many things: a phone call, an email newsletter, a Twitter update, a brochure. The […]
Read more…
July 29, 2010
Believe it or not, but I only ventured into the world of social media (which includes blogging, Twitter, Facebook, LinkedIn, YouTube, etc.) in February 2009. That’s just 17 months ago. It’s been quite a ride over the past year. All the people I’ve met (virtually and in person), all the information learned, and connections made–it’s […]
Read more…