music and consumer behavior

[PsychToday] Music, Smell, and Holiday Shopping

December 23, 2015
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At the time of writing this post, we are in the midst of the hustle and bustle of the holiday season. Halloween candy has long been consumed, Thanksgiving meals digested, Hannakah candles lit, Solstice passed. All that’s left now is Christmas. Of all those holidays, Christmas is arguably the most ubiquitous, in particular for those […]

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[PsychToday] Music and the Shopper

December 3, 2014
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It seems like a tradition, now, one that begins slightly before Halloween. I read it in Facebook status updates, hear it from my friends, even catch myself thinking it. “It” is the annual I-can’t-believe-I’m-hearing-Christmas-music-in-the-stores-already complaint that begins right around mid-October and continues through Thanksgiving…Read more (Image courtesy of photostock at FreeDigitalPhotos.net)

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