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[Guest Post] Social Media Advocacy Month 2016

by Kimberly on January 1, 2016 · 2 comments

Happy New Year, Readers! January heralds in not only fresh starts, resolutions, and optimism about the year ahead, but in the online music therapy world we welcome the annual Social Media Advocacy Project! Now in its 6th year, this project brings together the online music therapy community—bloggers and podcasters alike—who spend the month talking about music therapy advocacy and their role as advocates for themselves, for clients, and for the profession. In this guest post, Dr. Dena Register explains part of why our advocacy efforts are so successful (hint: it’s YOU, the grassroots music therapy community) and outlines the roles we fill that make it so.

Each New Year brings the opportunity to reflect on all that we have accomplished and to determine what is needed in the coming year to move forward. As the Regulatory Affairs (CBMT) and Government Relations (AMTA) teams reflect on the first 10 years of the State Recognition Operational Plan, we are grateful for the number of individuals that have actively engaged in the advocacy process. We have had the incredible fortune to watch groups of diverse individuals pull together, capitalize on their strengths, and create access to services for clients and families that benefit greatly from music therapy.

One of the observations we reflect on regularly is what makes an advocacy team successful. The teams that stand out are those that have 3 different kinds of participants: Connectors, Reflectors, and Directors. While this is certainly not an exhaustive list, this seems to be a “triple threat” of action-oriented personalities that are able to work in tandem and move a group forward.

CONNECTORS – Building Bridges


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“Connectors” are people who are gifted at building bridges by bringing others together and recognizing complimentary skill sets in those that they know. Connectors enjoy creating opportunities for people from diverse background and experiences to meet and interact. The role of the Connector in advocacy is to maximize the human resources available to them and to increase the network for their cause by helping interested parties get to know one another and discuss common interests. It is often the Connectors who are able to establish relationships with legislators or other decision makers that develops them into incredible advocates.

REFLECTORS – Holding Up the Mirror

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“Reflectors” are gifted at taking in information, experiences, and perceptions and—as the name implies—reflecting back the most salient points to those around them. Reflectors often have a knack for diffusing situations by indicating an understanding and empathy for someone else’s position. Reflectors also make great advocates because of their fierce loyalty to their cause. Their ability to see issues from multiple perspectives and then to communicate that to multiple audiences brings all sides of an issue to the foreground for discussion. Reflectors unite various individuals and guide the group to a vision that recognizes the complexity of all issues.

DIRECTORS – Consulting the Compass

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“Directors” are the ones who are able to see the big picture of possibilities that exist beyond the current situation. They are able to assimilate the work of the “Reflectors” and the “Connectors” and navigate a course of next steps based on that information. Directors also gather additional relevant information as they move forward and constantly attend to what course corrections are necessary to get to their end goal. Those who are most successful in this role demonstrate flexibility in their thinking and actions, which allows them to accommodate to various situations that are presented and that often change without prior notice. Directors take a broad view of an issue, projecting out beyond it’s current status or challenge and using an ideal vision or end goal to guide the day-to-day steps necessary to get there.

So how about you? Are you a Connector, Reflector, or Director? Or maybe there is another description you would use? We would like to hear from you about other characteristics or personalities that you find “key” in advocacy.

P.S. Let us know your preferred advocacy style in the comments section below!


{ 2 comments… read them below or add one }

Leslie H. January 10, 2016 at 11:19 pm

This is very interesting. I loved reading it! Bravo!

TeachingTheWireChoir February 25, 2016 at 3:02 am

Cool you write, the information is very good and interesting, I’ll give you a link to my site.

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