To add to your ’sell your own products’ section: Getting the funding together to invest in a physical product can get expensive (when you want to do it right) and take some faith. That’s why it’s best to find a partner to share the stress and rewards. For example: With the Listen and Learn song book – Rachel and I work together so that she handles the content and I handle the book making, money handling and orders. This way Rachel can do what she does best- create great songs to help people, and I can do what I enjoy (and hopefully do well)- handle the behind-the-scenes details. Now that the book is ‘out’ she can move on to her other projects and reap the rewards that you mentioned (increased branding and product diversification).